Health insurance prices in Wisconsin (2026)
311 marketplace plans from 12 insurers across 72 counties. Official marketplace: HealthCare.gov.
Plan year 2026 prices; 2027 prices will be added as soon as CMS publishes them. Monthly premium for one 40-year-old, before any tax credit (subsidy).
Compare options
Individual & family health insurance (marketplace / ACA plans)
Real insurance plans you buy yourself (not through a job), sold by companies like UnitedHealthcare, Blue Cross Blue Shield, Ambetter (Centene), Oscar, Cigna, Molina and Anthem through HealthCare.gov or your state's marketplace.
Looking for Aetna? Aetna CVS Health left the ACA marketplace for 2026 (it sold plans in 17 states in 2025). Source: KFF
All plans here: Bronze $353–$864 (typical $536) · Silver $526–$1,062 (typical $679) · Gold $531–$1,171 (typical $729) · Platinum $608–$669 (typical $629) · Catastrophic $360–$664 (typical $502)
Insurers, sorted by typical Silver price
Every marketplace insurer must sell Silver and Gold plans; Bronze is optional, so Silver is the fair comparison. Typical = median monthly premium, age 40.
| Insurer | Counties (of 72) | Plans | Cheapest plan | Typical Bronze | Typical Silver | Typical Gold | Cheapest plan name |
|---|---|---|---|---|---|---|---|
| MercyCare | 2 | 6 | $388 | $405 | $546 | $556 | MercyCare Bronze 10,000 (1 Free PCP Visit) |
| HealthPartners | 15 | 16 | $431 | $453 | $594 | $722 | NE WI Select $8,400 HSA Bronze |
| Group Health Cooperative-SCW | 4 | 21 | $438 | $479 | $625 | $612 | Better Together HMO Bronze 7500 Ded/10000 MOOP HSA |
| Dean Health Plan | 25 | 27 | $353 | $418 | $630 | $644 | Dean Focus Bronze Share |
| CareSource | 13 | 18 | $448 | $536 | $638 | $757 | CareSource (Common Ground Healthcare) Bronze Standard $7500 |
| Aspirus Health Plan | 20 | 12 | $451 | $530 | $653 | $673 | HMO Bronze 10000 |
| UnitedHealthcareUnitedHealth Group | 13 | 13 | $491 | $534 | $663 | $728 | UHC Bronze Essential ($0 Virtual Urgent Care, No Referrals) |
| Network Health | 11 | 26 | $397 | $508 | $666 | $681 | Prestige Bronze Essential + 3 Free PCP Visits |
| Quartz | 12 | 57 | $437 | $550 | $728 | $759 | QUARTZ ONE ACHIEVE W/UW HEALTH BRONZE $10,150 DED |
| Security Health Plan | 33 | 34 | $530 | $644 | $791 | $899 | SimplyOne $9,500 |
| Anthem Blue Cross Blue Shield (WI)Elevance Health (Blue Cross Blue Shield company) | 53 | 54 | $425 | $597 | $796 | $914 | Anthem Bronze Pathway/Lean 5000 (3 Free PCP Visits + $0 Select Drugs + Incentives) |
| Medica | 24 | 27 | $451 | $585 | $798 | $798 | Engage by Medica Bronze Share |
Deductibles and a bad year, by metal level
| Metal | Lowest | Typical* | Highest | Plans | Typical deductible | Typical out-of-pocket max | Typical bad year** |
|---|---|---|---|---|---|---|---|
| Bronze | $353 | $536 | $864 | 110 | $7,500 | $10,000 | $16,418 |
| Silver | $526 | $679 | $1,062 | 102 | $5,500 | $8,900 | $17,444 |
| Gold | $531 | $729 | $1,171 | 89 | $2,000 | $8,200 | $16,814 |
| Platinum | $608 | $629 | $669 | 3 | $0 | $3,300 | $10,599 |
| CatastrophicUnder 30 or hardship exemption only | $360 | $502 | $664 | 7 | $10,600 | $10,600 | $16,630 |
* Typical = median: half of plans cost less, half cost more. ** Bad year = 12 months of premium + the plan's in-network out-of-pocket maximum (median across plans). Out-of-network care and non-covered services are extra.
Prices by county in Wisconsin
| County | Insurers | Plans | Cheapest plan | Typical Bronze | Typical Silver |
|---|---|---|---|---|---|
| Adams County | 4 | 37 | $379 | $526 | $655 |
| Ashland County | 3 | 34 | $562 | $695 | $896 |
| Barron County | 3 | 37 | $593 | $658 | $849 |
| Bayfield County | 3 | 37 | $474 | $682 | $838 |
| Brown County | 5 | 57 | $418 | $467 | $622 |
| Buffalo County | 4 | 53 | $494 | $618 | $760 |
| Burnett County | 4 | 42 | $514 | $648 | $797 |
| Calumet County | 2 | 22 | $397 | $429 | $561 |
| Chippewa County | 3 | 34 | $577 | $696 | $872 |
| Clark County | 4 | 46 | $562 | $652 | $838 |
| Columbia County | 4 | 49 | $384 | $504 | $647 |
| Crawford County | 4 | 46 | $405 | $591 | $758 |
| Dane County | 3 | 49 | $353 | $446 | $610 |
| Dodge County | 4 | 46 | $398 | $572 | $744 |
| Door County | 4 | 49 | $418 | $499 | $658 |
| Douglas County | 4 | 45 | $474 | $648 | $794 |
| Dunn County | 2 | 25 | $577 | $634 | $816 |
| Eau Claire County | 3 | 34 | $577 | $696 | $872 |
| Florence County | 3 | 36 | $431 | $557 | $708 |
| Fond du Lac County | 1 | 9 | $398 | $438 | $647 |
| Forest County | 3 | 37 | $530 | $625 | $801 |
| Grant County | 2 | 18 | $405 | $602 | $742 |
| Green County | 3 | 46 | $357 | $493 | $638 |
| Green Lake County | 3 | 36 | $379 | $582 | $710 |
| Iowa County | 2 | 18 | $405 | $602 | $742 |
| Iron County | 2 | 28 | $552 | $617 | $742 |
| Jackson County | 4 | 53 | $494 | $618 | $760 |
| Jefferson County | 2 | 27 | $384 | $572 | $693 |
| Juneau County | 3 | 28 | $379 | $491 | $623 |
| Kenosha County | 3 | 35 | $468 | $537 | $658 |
| Kewaunee County | 5 | 57 | $418 | $467 | $622 |
| La Crosse County | 3 | 37 | $457 | $532 | $679 |
| Lafayette County | 2 | 18 | $405 | $602 | $742 |
| Langlade County | 2 | 28 | $530 | $600 | $728 |
| Lincoln County | 3 | 37 | $486 | $567 | $706 |
| Manitowoc County | 3 | 40 | $448 | $468 | $622 |
| Marathon County | 4 | 46 | $486 | $590 | $796 |
| Marinette County | 2 | 31 | $448 | $469 | $549 |
| Marquette County | 3 | 30 | $379 | $519 | $623 |
| Menominee County | 3 | 33 | $431 | $556 | $716 |
| Milwaukee County | 3 | 35 | $485 | $509 | $670 |
| Monroe County | 3 | 37 | $494 | $568 | $724 |
| Oconto County | 4 | 44 | $418 | $457 | $584 |
| Oneida County | 2 | 28 | $530 | $600 | $728 |
| Outagamie County | 3 | 30 | $397 | $430 | $573 |
| Ozaukee County | 4 | 53 | $447 | $495 | $602 |
| Pepin County | 4 | 53 | $577 | $701 | $908 |
| Pierce County | 3 | 29 | $451 | $495 | $638 |
| Polk County | 3 | 26 | $456 | $501 | $644 |
| Portage County | 2 | 28 | $486 | $559 | $673 |
| Price County | 2 | 28 | $562 | $617 | $741 |
| Racine County | 3 | 35 | $468 | $537 | $658 |
| Richland County | 2 | 18 | $379 | $546 | $683 |
| Rock County | 2 | 24 | $357 | $406 | $580 |
| Rusk County | 3 | 34 | $599 | $692 | $887 |
| Sauk County | 4 | 48 | $353 | $487 | $620 |
| Sawyer County | 3 | 34 | $562 | $695 | $896 |
| Shawano County | 5 | 54 | $431 | $468 | $622 |
| Sheboygan County | 3 | 31 | $406 | $477 | $662 |
| St. Croix County | 3 | 29 | $451 | $495 | $638 |
| Taylor County | 2 | 28 | $562 | $617 | $741 |
| Trempealeau County | 3 | 44 | $457 | $534 | $699 |
| Vernon County | 4 | 46 | $405 | $591 | $758 |
| Vilas County | 2 | 28 | $530 | $600 | $728 |
| Walworth County | 4 | 46 | $384 | $537 | $648 |
| Washburn County | 3 | 37 | $474 | $682 | $838 |
| Washington County | 4 | 53 | $447 | $495 | $602 |
| Waukesha County | 5 | 62 | $423 | $492 | $651 |
| Waupaca County | 3 | 30 | $397 | $436 | $584 |
| Waushara County | 4 | 42 | $397 | $453 | $587 |
| Winnebago County | 3 | 30 | $397 | $430 | $573 |
| Wood County | 3 | 37 | $486 | $567 | $706 |
To compare insurance plans side by side (or with health sharing), open your county.